They are already one of the largest interactive gaming and entertainment companies in the world, but Activision Blizzard are to push their company further into peoples homes with this feature. We already know that Facebook Live is a pretty cool feature, introduced this year to some fanfare. It allows users to broadcast themselves live for their followers to see.
Of course, celebrities have been one of the biggest users of this feature, using it to conduct like Q&A sessions to their fans, and it has also been used to lifestream some events. It is pretty similar to Twitter’s Periscope in that respect, but it is seems it is taking a step beyond it.
Activision Blizzard, the makers of Call of Duty, Hearthstone: Heroes of Warcraft, Destiny and Skylanders, amongst other games, have revealed that they will be expanding the coverage of the eSports scene by livestreaming eSports matches on Facebook Live. What this means for the streaming sites such as Twitch, I am not sure, as it is still early days, but it does mean that you will not have to tune into different sites to catch your matches live. Although, there has been no announcement as to how many of the matches with be streamed on Facebook Live.
Dan Reed, Facebook’s head of global sports partnerships, said that “Esports is an exciting space and continues to be a growing priority for us. With over 1.6 billion people on the platform and a growing suite of VOD and live-streaming products that partners can use to increase engagement, Facebook is uniquely positioned to help eSports fans connect around exciting moments and great eSports content.”
This will kick off with the MLG Anaheim Open which is basically a two-day Call of Duty: Black Ops 3 tournament that will begin on the 10th of June, 2016. However they expect that eventually they will stream content on a daily basis via the MLG Facebook page, which will also play host to match highlights, stats, interviews, and commentary.
Activision Blizzard have also revealed the results from MLG’s “Counter-Strike: Global Offensive Major Championship,” held March 30-April 3 in Columbus, Ohio. The event garnered 71 million video views online, and viewers watched a record-breaking 45 million hours of live video (with a peak of 1.6 million concurrent viewers).